ASUS India Joins Forces with SoCheers for Comprehensive Digital Mandate
In a significant development for the technology and digital marketing spheres, SoCheers has successfully secured the digital mandate for ASUS, a renowned Taiwanese multinational electronics company, for its operations in India. This strategic partnership, which will be managed from SoCheers’ Mumbai office, marks a pivotal step in ASUS’s digital growth trajectory.
As part of this mandate, SoCheers will manage digital responsibilities for both ASUS and its Republic of Gamers (ROG) brand within the Indian market. This comprehensive role includes the overall strategy and management of the brands across various social media platforms. The collaboration aims to bolster ASUS’s online presence and enhance its engagement with Indian consumers.
Paramjeet Singh Mehta, Head of Marketing at ASUS India, expressed his enthusiasm about the partnership: “The vision for the brand that we have and what SoCheers is envisioning syncs well. We are delighted to partner with SoCheers and embark on our digital growth journey.”
The agency’s responsibilities will encompass a wide array of digital functions. From strengthening ASUS’s online persona through outreach and influencer marketing to end-to-end management of content production, SoCheers will play a crucial role in strategizing and executing digital campaigns for upcoming product launches. A notable project on the horizon is the launch of the ASUS Vivobook S 15, expected in the first week of July 2024.
Reflecting on the new collaboration, Siddharth Devnani, Co-founder and Director of SoCheers, commented, “We are ecstatic to partner with ASUS, and together, we look forward to creating impactful campaigns that strike the right chords, win attention, and propel the brand to the next level.”
This partnership underlines the growing importance of digital marketing in the consumer electronics industry, particularly in a diverse and rapidly evolving market like India. With SoCheers’ expertise in digital strategy and content creation, ASUS is poised to enhance its brand presence and connect with a broader audience, reinforcing its position as a leading player in the electronics market.
