Marketing and Customer Experience Summit Concludes with Insightful Discussions and Awards in Riyadh
KSA, June 24, 2024 — Over 150 marketing and customer experience leaders from prominent brands such as Gathern, Tim Hortons Middle East, Nana, SAPTCO, Cari, Wafy, and Cenomi gathered for the 3rd Edition of the #GROWTH Summit Riyadh, organized by MoEngage. The event, a focal point for Saudi Arabia’s top marketing, product, and customer experience professionals, centered around revolutionizing customer experiences to drive business growth and loyalty, aligning with Saudi Arabia’s Vision 2030.
The summit featured a series of expert-led panel discussions, fireside chats, and growth stories, all aimed at equipping marketers with the tools and insights needed to navigate the competitive landscape. Key topics included changing consumer behavior, emerging customer experience technologies, and actionable growth strategies.
As Vision 2030 accelerates the Experience Economy, the need for brands to understand and act on individual customer behavior across online and offline channels was emphasized. Saudi Arabia’s initiative encourages brands to prioritize optimal customer experiences and digital transformation to stay competitive.
The summit hosted industry veterans, marketing experts, and CXOs from leading brands providing invaluable insights on future-proofing customer experience. Key takeaways from the event included the importance of digital transformation, personalization at scale, and the three cornerstones of successful digital transformation: insights-led decision-making, strong change management, and an agile, scalable tech stack.
Additionally, the summit highlighted the significance of unifying data across channels, customizing messaging, and building dynamic web experiences to personalize customer experience. Implementing advanced automation and hyper-personalization was presented as a strategy to achieve substantial growth rates.
Recognizing brands that excelled in customer engagement, MoEngage highlighted several award-winning companies during the event. The Customer Engagement Excellence Awards Saudi Arabia 2024 celebrated brands that leveraged the MoEngage Platform to enhance customer experience, engagement, retention, and lifetime value outcomes. Notable winners included:
- AMC Cinemas for “Most Innovative Customer Engagement”
- Alsaif Gallery for “Winning With Strategy”
- Othaim Markets for “Turning Data into Delight”
- Gathern for “Creating Customer Delight in Hospitality Industry”
In conjunction with the summit, MoEngage announced new products designed to enhance customer engagement strategies. These included MoEngage Inform, for managing transactional alerts across multiple channels, a Web Personalization suite for creating personalized website experiences, and a Generative AI engine combining Open AI’s ChatGPT with campaign performance to optimize engagement.
"We were honored to host the 3rd edition of the #GROWTH Summit in Riyadh, a city rich in heritage and forward-looking. The outstanding response from industry leaders confirms our commitment to customer-centric strategies. With our growing customer base in Saudi Arabia, we plan more events featuring expert panels, engaging discussions, and actionable growth stories," said Kunal Badiani, Regional Vice President – Growth & Strategy, MoEngage.
About MoEngage:
MoEngage is an insights-led customer engagement platform trusted by over 1200 global consumer brands, including Commercial Bank of Dubai, Mashreqbank, AMC Theatres, GMG, Azadea, Jazeera Airways, The Entertainer, Batelco, Landmark Group, and Alamar Foods. The platform empowers marketers and product owners with insights into customer behavior to engage customers across multiple channels. MoEngage supports digital experiences for over 1 billion users monthly across 35 countries, with offices in 13 countries.
Source: MoEngage
