Google’s 2023 economic impact on Brazil reaches US$35bn, with a growing trend from the previous year. According to the company’s recent economic impact report, Google’s operations and services, including Search, Google Ads, Google AdSense, Google Play, Google Cloud, and YouTube, have contributed significantly to the Brazilian economy. The consultancy Access Partnership calculated this impact at 188bn reais, a significant increase from the 153bn reais reported in 2022.
Brazil’s GDP growth in 2023 was 2.9%, with the services sector expanding by 2.4%. Google’s parent company, Alphabet, reported a global investment of US$32bn in the same year, reflecting a 2.4% year-on-year increase. CFO Ruth Porat anticipates a larger global investment in 2024, emphasizing a focus on technical infrastructure like servers and data centers.
Google has ramped up its investments in Brazil, particularly in people and development. The establishment of a new development center in São Paulo, alongside the existing center in Belo Horizonte, marks a significant milestone for the company. This expansion aims to attract top talent and foster innovation in the region.
Furthermore, Google’s efforts in Brazil extend to digital skills training and support for startups. The company claims to have trained over 3 million Brazilians in digital skills and collaborated with universities and technical schools to offer AI training. More than 450 Brazilian startups have participated in the Google for Startups program, with 12 of them achieving unicorn status.
Google’s commitment to Brazil also extends to initiatives like the Greenlight program in Rio de Janeiro, aiming to optimize traffic light operations using AI. Additionally, the company announced the launch of a theft protection system for Android phones and tools to improve user privacy and data protection.
In terms of infrastructure, Google’s cloud and AI projects continue to expand, with new developments like the Firmina submarine cable in Brazil. Although final permits are pending, these ventures highlight Google’s commitment to building a robust digital infrastructure in the region.
Looking ahead, Google’s investment in Latin America, particularly in Brazil and Uruguay, signals a continued commitment to fostering innovation and economic growth in the region. With a focus on technology and development, Google’s impact on Brazil’s economy is likely to grow in the coming years.
