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Ethiopia’s Entrepreneurial Landscape Transformed by Innovative Financial Initiative
Entrepreneurship is seen as a pillar for sustainable development and growth in Ethiopia, a country with a rapidly changing economic landscape. In a groundbreaking partnership between the UN Capital Development Fund (UNCDF) and Kifiya Technologies, a digital finance and payment services provider, a new initiative called ‘Chegebeya,’ which translates to ‘Che Market,’ has been launched to support emerging entrepreneurs in the country.
The primary focus of Chegebeya is to revolutionize the financial ecosystem for Micro, Small, and Medium Enterprises (MSMEs) in Ethiopia by modernizing the supply chain of Fast-Moving Consumer Goods (FMCG). This initiative is part of the Digital Finance for Resilience (DFS4Resilience) Programme, which is funded by the European Union (EU) and the Organisation of African, Caribbean, and Pacific States (OACPS).
The ultimate goal of Chegebeya is to transform the financial landscape for MSMEs in Ethiopia by leveraging digital technologies and innovative payment solutions. By streamlining the FMCG supply chain, Chegebeya aims to provide greater access to finance and resources for small businesses, thereby fostering entrepreneurship and sustainable economic growth in the country.
With the support of key stakeholders and funding from international organizations, Chegebeya represents a significant step forward in advancing financial inclusion and empowering entrepreneurs in Ethiopia. This initiative is poised to make a lasting impact on the local economy and contribute to the overall development of the country’s business ecosystem.
To learn more about Chegebeya and the innovative work being done to support entrepreneurship in Ethiopia, visit Kifiya Technologies’ official website.
