Mahindra XUV700 Achieves Remarkable 200,000 Production Milestone in Under Three Years
New Delhi, India – In a significant milestone for the Indian automotive industry, Mahindra & Mahindra Ltd. has announced the production of the 200,000th unit of its popular XUV700 SUV. This achievement has been realized in less than three years since the vehicle’s initial launch, showcasing the growing popularity and demand for the model among Indian consumers.
The journey to the 200,000 mark has been nothing short of remarkable. The first 100,000 units were manufactured within a span of 21 months, while the subsequent 100,000 units took just an overall 33 months to be rolled out. To commemorate this milestone, Mahindra has introduced two new color options for the XUV700 – Deep Forest and Burnt Sienna, the latter being exclusive to this model, thus expanding the palette to a total of nine distinctive hues.
The popularity of the XUV700 can be attributed to its robust road presence, comprehensive features, and practicality. The SUV has managed to capture the imagination of SUV enthusiasts across the country by offering several segment-first features. These include integration with Amazon’s Alexa, Level-2 Advanced Driver Assistance Systems (ADAS), and a sophisticated 26.03 cm dual HD screen that serves as both an instrument console and a touchscreen infotainment system.
Historically, Mahindra has been a prominent player in the Indian SUV market, known for its rugged and reliable vehicles. The XUV700 continues this legacy while incorporating modern technology and contemporary design elements. The model boasts a 5-star crash test rating from Global NCAP, demonstrating the highest combined safety rating for occupant protection, which further bolsters its appeal.
In January 2024, Mahindra launched the updated version of the XUV700, introducing new features such as ventilated front seats, memory-equipped ORVMs (Outside Rear-View Mirrors), and several other enhancements. Driven by strong market demand, the company has also ramped up its production capacity, aiming to reduce waiting periods and ensure faster deliveries to customers.
The XUV700 is competitively priced, with models starting at INR 13.99 lakh and extending up to INR 24.24 lakh (ex-showroom). This pricing strategy, combined with its enriched feature set, positions the XUV700 as a compelling choice in the crowded SUV segment.
Mahindra & Mahindra’s strategic moves and continuous innovations have not only strengthened its market presence but have also set new benchmarks in the Indian automotive industry. This milestone underscores Mahindra’s commitment to excellence and its understanding of customer preferences in a rapidly evolving market.
Source: NDTV
