Bringing Brazil to Paris: COB’s Brazil House Celebrates Culture and Supports Community
The Brazilian Olympic Committee (COB) has inaugurated the Brazil House (Casa Brasil) in Paris, a vibrant cultural hub set to promote Brazilian culture and support its international community during the Olympic Games. Located in Parc La Villette, this spacious venue spans over 5,000 square meters and is designed to welcome more than 5,000 visitors daily, offering an immersive experience of Brazilian life and traditions.
A Hub of Activities and Celebrations
Opening its doors from 1 to 10 pm, Brazil House promises a festive and interactive atmosphere throughout the 14 days of the Olympic Games. Visitors can enjoy a myriad of activities ranging from live sports coverage, music, and dance performances, to traditional Brazilian cuisine. The venue is adorned in Brazil’s iconic green and yellow colors, inviting fans from all around the world to soak in the essence of Brazil.
One of the highlights of Brazil House is the wide array of food and drink offerings that reflect the diverse culinary landscape of Brazil. The venue also serves as a social hub where Brazilian athletes, digital influencers, fans, ambassadors, and sponsors can gather and celebrate.
Commitment to Community and Sustainability
Brazil House isn’t just about entertainment and celebration; it also underscores a commitment to social causes. Visitors are encouraged to contribute to relief efforts for the recent floods in Rio Grande do Sul. Donations can be conveniently made through a QR code linked to a magnet created by Southern artist Jotapê Pax.
In addition to its community support efforts, Brazil House is designed with accessibility and sustainability in mind. It includes spaces for leisure activities like football, beach volleyball, wall climbing, skateboarding, and basketball. Traditional Brazilian sports such as dodgeball and frescobol also feature prominently.
Cultural Richness on Display
Art exhibitions within Brazil House display a myriad of urban artworks, including collages that provide insights into Brazil’s rich cultural tapestry. The venue highlights various music and dance forms such as axé, forró, and samba, ensuring that visitors get an authentic Brazilian experience.
The venue also hosts the Brazilian Olympic Channel studio and a store with official Brazilian team merchandise, amplifying the connection between visitors and the Olympic spirit.
Showcasing Brazil’s Tourism Potential
Minister of Tourism Celso Sabino emphasizes that Brazil House is a platform to promote Brazil’s tourism sector. With interactive displays like virtual reality trips, visitors can explore Brazil’s natural and cultural treasures in regions like Pará (with a focus on the Amazon), Rio Grande do Norte, Ceará, Rio de Janeiro, and Foz do Iguaçu.
Interactive cubes and virtual reality presentations highlight the unique features of these regions, inviting international visitors to experience Brazil’s diverse offerings. The exhibit also includes the Calçada da Fauna, where guests can follow life-size footprints of iconic Brazilian animals like the giant anteater and jaguar.
The Cubo Verde Brasil installation emphasizes personalized travel itineraries and encourages entrepreneurship and tourism, with support from key sponsors Embratur and Sebrae.
A Star-Studded Inauguration
The venue opened on Thursday, featuring notable Brazilian Olympians such as Natália Falavigna, Janeth Arcain, and Bruno Fratus, who shared his enthusiasm for experiencing Brazil House: “This is the first time at the Olympic Games where I can experience this. Usually, I would go straight to the Village and train, but now I can enjoy all this beyond the competition field.”
Brazil House is poised to be a centerpiece of Brazilian culture in Paris, uniting the Brazilian community and introducing the world to the country’s rich heritage and hospitality. For more details, you can visit the Brazilian Olympic Committee’s official website.
